FlyerTalk Forums - View Single Post - 13 sexist vintage airline ads from the '60s: "Someone may get a wife"
Old Aug 10, 2015 | 5:46 pm
  #28  
Big4Flyer
 
Join Date: Sep 2013
Location: SMF
Posts: 1,251
Originally Posted by Doc Savage
Didn't you see they called them "girls" several times? And kept insisting what good service they provided?
I guess when I read through them I didn't notice that they called them "girls" until you pointed it out. I agree with you there.

However, I did notice that they insist on the good service they provide but fail to understand how that is sexist, unless its a euphemism for something else, and I don't think that's the case. I think service is one of the few items that airlines can use to set themselves apart. They could have had a picture of a male FA and I think it would have been equally applicable and nondiscriminatory. As I mentioned, perhaps I'm just being naive as to message, but I don't see pointing out excellent service as being sexist.
Big4Flyer is offline