Originally Posted by
johnden
Business travelers usually have their own portals/services/TAs. Consumers want the lowest price and simplest experience. Expert travelers using UA.com may not be a market UA wants to support. If we are headed toward a commoditized travel market where price + (ambiguous marketing effects) is king, extra features that don't monetize easily are dead weight.
This. One of the key downsides to the new site is that you won't be able to individually select class of service for each leg of a multi leg trip. That function lets you put together a cheaper overall fare, which is of course not in UA's interest.