I got the CSP because I was looking for a travel card (hotels mainly) and this one had one of the highest point values and I had no problem getting the 40k bonus with my spending. But now I'm looking at the UR website and their hotels are more expensive than hotels.com or other sites. Sometimes a few dollars more, sometimes $100 a night more. With these prices, the UR points are worth a lot less than I hoped they would be.

Is it better to book travel through the UR website or transfer points to a hotel partner? If tranferring, which partner offers most value? I'm a member of IHG, Hyatt, and I think Hilton. Transferring to an airline is not necessary, I fly standby for very cheap on Delta. Thanks!