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Goodbye Lan, Hello LATAM?
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Aug 7, 2015, 7:06 pm
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sbm12
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Join Date: Apr 2001
Location: PSM
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Quote:
Originally Posted by
aw
Couldn't they just keep both brands separately like AF/KL or BA/IB?
They could, but the company believes that establishing a single, common travel experience and brand will attract more passengers and revenue than remaining split.
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