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Old Aug 6, 2015, 2:49 pm
  #5  
sdsearch
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Originally Posted by oswaldjacoby
What do you think of the latest Southwest effect commercial?

http://www.ispot.tv/ad/7eC3/southwes...uthwest-effect

I found it kind of odd, as it really seems the Southwest effect is largely a thing of the past.
Did Southwest name this spot "The Southwest Effect", or only this "ispot" website? I don't have sound enabled on the computer I'm using now, but I've seen this ad on TV before a few times, and I don't remember "The Southwest Effect" being a tagline or anything like that.

In any case, "the Southwest effect" was never previously a Southwest corporate term, it was a term industry watchers coined.
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