Originally Posted by
bhomburg
Not a good value anymore. Post-devaluation (April '15) the price more than doubled, Europe to the West Coast on peak dates now costs 30k Avios one way

True, but the poster is flying JFK-LHR so it would be 20,000, right? Versus AA, 25K + $350 copay to go from economy to biz. Like I say, it's in the numbers.