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Thread: The Hype At Priceline
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Old Aug 30, 1999 | 9:35 am
  #9  
Craig6z
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The winner at Priceline seems to be Delta Airlines. The deal they put together for themselves is brilliant:
  • They get priority carrier treatment
  • Get to dump potentially stale inventory at last minute
  • Minimal marketing costs (no commissions, advertising costs, etc.)
  • Ability to generate additional revenue on tickets if Priceline manages to get margins above 14%
  • Enhances Delta's balance sheet with Priceline's (albeit overpriced) stock

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I'm not a big fan of Delta as an airline, but I've gotta give them credit as dealmakers!
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