Originally Posted by
LETTERBOY
DL doesn't need a good FF program to make money, clearly. And the number of customers who will choose one of the ME3 over DL based on the FF programs isn't enough to matter to DL in making decisions on changes to SkyMiles.
If you took away all the income that DL has generated in the last decade from the miles they've sold (Which is inherently part of their FF program), they would certainly not be around any longer.
If I were AMEX, I'd certainly want to be getting miles at 1/2 cent or less each.