Hmmm....Indeleware, if people (like me, personally, or corporate) didn't actually purchase F class fares on domestic flights, do you think F class would still exist? To satisfy 'upgrades', 'frequent flyer redemptions', etc.? Wow! Airlines rely on people who have the means ('suckers' as you refer to them) for whom a couple thousand dollars to travel return PDX to the East Coast is just what is expected. But a "cookie" as service in F - irrespective of time of day - is simply pathetic. Shame on Alaska.