this type of program caps their rebate costs at a few %
It also means individual stations need to perform better on price/value/service for routine customers that have flexibility
I don't need to use the SAN Avis every week - I can and have used Hertz, National ...
E.g. last night they assigned me a Patriot, and the exchange aisle only had two vehicles, the better being a Corolla ... I stuck with the Patriot, but I'm not happy - my incoming flight was delayed, so the preferred cust service desk was closed
While I've gotten some great cars over the past two months, the past two weeks they've assigned me this high mileage, uncomfortable Patriot - last week there was a Camry for me to switch to, but this week, I'm unhappy
Given the Avis loyalty program rebate is in the 2% range, I'll likely try National at SAN on my next rental