Using airline Web sites (USToday)
The average airline Web site visitor is:
* a male (63%)
* age 25-54 (59%)
* $75'000 income (52%)
* has been online two-plus years (68%)
what to they do?
* check flights available 42%
* buy tickets 28%
* find general informations 27%
* check frequent-flier program 27%
* check flight status 13%
* surf/browse 9%
* access links (rental car, hotel, etc) 8%
* Find how to contact airline 5%
* Find job opportunities 3%