AvisPreferredRep, thank you for your post, but one key point that your company needs to understand is that frequent travel loyalty programs have no substantial value if the rewards are not predictably achievable.

With my AWD code, I can predict the cost of a revenue booking in most cities, at least a few months out. There might be a lower rate on weekends, but it's fairly predictable for weekdays. Avis needs to give us the same predictability with use of rewards.

Avis can create three point levels: weekday, weekend/holiday and weekday for certain defined cities. That would be predictable in advance, and can be adjusted year-to-year. Many airlines and hotels use this system. That way, if we're planning a one-week rental in October, but haven't settled on the pick-up/drop-off city, we know that three or four months in advance we need this specific number of points, and we'll know that we either have them now, can earn them between now and then, or won't be able to use Rewards benefits at all.

One small thing that you can do now to give us some iota of a better comparison, is to consider editing your post above to show what the cost in Rewards points would be for a peak rental in your three examples. All of your examples use off-peak prices. As well, Avis would do well to define clearly the terms "peak" and "off-peak".