Originally Posted by
jagmeets
@CXFlyerBoy..Last I checked (a month or 2 back), SQ's load factors were a a full 13 points below CX's..73% vs 86%...or something like that....largely to do with The airlines' different approaches to overbooking, but SQ's are definitely not healthy- and haven't been, for a while.
ME3's business model is very different from CX's, esp EK in its 'people mover' role (witness the pursuit of a higher density 380 version).
@Justinroundtheworld..get your point, but would you pay, say a 20-30% premium for the same CX segments, if they were configured & with the service you want? You might, but the masses of both coach & premium travelers won't!
Yes, it would be good branding in general- but how many really vote with the wallet for that.
(& imho the 380 would look really bad in the CX livery).
Agreed that price would be issue. I haven't had extensive read on SG - as far as I learned SG hasn't been filling up their suites on the A380s as much as they have hoped, most likely because of the price factor?
I think SQ is pursuing a different pricing strategy to CX from my rather limited observation. SQ knows where they are in the market. They understand their customers and their demographies. They also know they offer out of the league soft and hard products. They know their customers that can afford SQ are more than capable and loyal. That enables them to mark the right - or the highest-possible - price tags. Unlike CX, they don't do offers and deals very often. SG doesn't have fanfare. They don't compete on the segment. They have Scoot.
Coming back to A380 I'd like to find out more how other carriers are coping.