@CXFlyerBoy..Last I checked (a month or 2 back), SQ's load factors were a a full 13 points below CX's..73% vs 86%...or something like that....largely to do with The airlines' different approaches to overbooking, but SQ's are definitely not healthy- and haven't been, for a while.

ME3's business model is very different from CX's, esp EK in its 'people mover' role (witness the pursuit of a higher density 380 version).

@Justinroundtheworld..get your point, but would you pay, say a 20-30% premium for the same CX segments, if they were configured & with the service you want? You might, but the masses of both coach & premium travelers won't!

Yes, it would be good branding in general- but how many really vote with the wallet for that.
(& imho the 380 would look really bad in the CX livery).