I missed this thread yesterday, but since i drive past the hotel (formerly the Crowne Plaza) every night on my way home from work, for the first time tonight I noticed the Marriott signage in front. I had no idea the hotel was re-branding, and I almost wrapped my car around a pole rubber-necking.
This is an ideal location for mattress runners, as it is directly across the street from the Residence Inn.
Note that the hotel is not in Beverly Hills proper, but it is walkable to the "Golden Triangle," in a neighborhood with a lot of Kosher restaurants (which close from before sunset on Fridays until after sunset on Saturday nights).