The new United Global First and United BusinessFirst amenity kits will be available on long-haul international flights to and from the United States. The premium, earth-tone kits will contain Cowshed's moisturising hand cream, Lippy Cow Natural Lip Balm and Chamomile Refreshing Towelette. United Global First kits will also offer Cowshed's Quinoa Hydrating Daily Moisturiser and Jasmine Toning Eye Balm.

In addition, the kits will contain a variety of other items, such as socks and an eye mask – both with signature designs – tissue, ear plugs, a toothbrush, toothpaste and dental floss.

Meanwhile, premium-cabin lavatories on dozens of aircraft in United's international fleet will also offer Cowshed products, including Chamomile Refreshing Toner and Lavender Gentle Cleanser.