[QUOTE=chriskayTO;25072086]

What I'd like to know is, should I bother? But is it really worth the time and effort of all the multiple segment routings?

I'm open to other airline programs within *A (but it may be too late in the year for that) or even credit card programs.

/QUOTE]
to do extra segments for 35 is NOT worth it IMHO.
If its not to late, and your not flying exclusively in Canada, look at other programs.