I would like to get some feedback on the GHA rewards program. I enjoy staying at Kempinski hotels as I travel for work often. The reward program is as follows:
Benefits
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Here are the benefits at each level:
Gold Level: From their first stay, GHA hotel guests can be enrolled at the Gold level, which entitles them to a choice of complimentary daily newspaper, internet access, bottled water and a membership preference profile accessible globally.
Platinum Level: After ten eligible nights at GHA hotels, members are upgraded to Platinum Level, which in addition to all the benefits of Gold Level, guarantees room availability up to 48 hours prior to arrival (except on black-out dates), and, based on availability, grants late check-out until 3 pm and a one room category upgrade. Platinum Level members also receive a local amenity, a gift representative of the destination with each stay. Most importantly members receive a Platinum Level Local Experience award upon membership level upgrade, retention of their Platinum Level membership (in further calendar years) and each time they stay at a different GHA brand for the first time.
Black Level: After 30 eligible nights across GHA hotels in a calendar year, members are upgraded to Black Level membership. Black Level members enjoy all the Platinum Level benefits as well as early check-in starting at 9 a.m. and late check-out up until 6 p.m., when available, and guaranteed room availability up to 24 hours prior to arrival, except on black-out dates. Black Level members also receive a two-category room upgrade when available at check-in as well as a local amenity gift and a Black Level Local Experience award upon membership level upgrade, retention of Black Level membership and each time they stay a new GHA brand for the first time.
The problem is, I stay more the 30 nights per year, About 75 and you do not get any additional reward for loyalty. In fact, you are actually rewarded for staying at a NEW brand and new hotel.
The black rewards I have seen are terrible and are items like 30 min rub downs or dinner for 1 person. etc.... I think you need to win the lottery to be at a hotel that has a decent gift and during the right time.
Most hotels give on average 5-10 USD per 100 USD spent. This is in addition to upgrades and other perks ( gold,platinum) the GHA brand gives about .10 cents per guest per 100$ ( math $350 per night x 30= 10,500 you get 100 USD
If anyone can give me some feedback on the GHA brand program I would be most grateful.