It seems like I see those emails once or twice a year, the "Hey we're gonna jack the price up, but we're not going to tell you by how much" emails. I don't think I've ever actually paid for it, nor would I. I used it a lot two years ago in the Fall when they had those Allstate sponsored free sessions on weekends, and I've won hour passes from Gogo promotions (and an iPad, which is probably the only good I've gotten out of gogo). Back in April I had my first flights on B6, and their FREE internet was just as good as GoGo, if not mildly better. I am not at all surprised by the extremely low percentage of people that buy it. It seems like th only people I see using it are about half the F cabin, and a few other people in Y, who either have a subscription through work or just have money to throw away (like the middle-aged woman who plays Words with Friends and Bejewled with friends for two hours).