I am a FF of Flydubai. Every week twice I am on their planes. If they would have a FF programm I would properly be by now IO member :-). But they haven't. And that i really disturbing.
Let me give a short feedback regarding their service:
+ Flydubai has mostly new aircrafts (5 years and younger)
+ The C class seats are very nice for a 3 hour flight. The recline is great and the seat is spacious. The leg support of the seat is suboptimal, but you have enough space to stretch your legs
+ Food and selection in C class is awesome and the same quality like EK C class food
+ Large TV screen in C class which is nice to watch movies
Y class:
In Y Class, take row 6 or Emergency exit if you love your legs.
+ Flydubai tends to have less food on board (to be purchased if you fly in Y class)
+ On the return flight make sure you sit in row 6. If you sit in the Emergency exit row, you might have no luck to buy any food once they make it to your row as all is already sold out. This happened to be more than at least 20 times.
+ The person screens on the aircraft are good (sometimes to use them is hard as people mistreat those touchscreens).
+ Make sure to put your credit card not in your overhead luggage as you need it to pay for the entertainment package (around 10 USD) if you want to watch movies. The selection of movies and TV shows is really good and there are up to date.