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Old Oct 16, 2003 | 1:12 pm
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swise
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"Hell Froze Over" Apple develops the "best Windows app ever"

According to Steve Jobs, Apple has developed the best Windows app ever.

Apple unveiled iTunes for Windows today. It's a full version, with all the features of the Mac version, along with many added in this latest release. It's available to download for free at iTunes.com.

Here's a few tidbits from the press event:

- Very cute ad campaign: "Hell Froze Over"
Go to Apple.com to see it on the main page.
- iPod holds 31% of the MP3 player market, 50% of the revenue in that market, 1.4M sold to date, 2.5 sold every minute
- Over 13 million iTunes downloads in 4 months
- iTunes currently has 70% of music download market share (and this is while the service has only been available to Mac users)
- Catalogue will be 400,000 songs by the end of the month
- 5,000 spoken word/audiobooks added (partnership with Audible.com)
- 200 independent labels have signed on
- Gift certificates and monthly Allowance (for kids, so they don't have to use your credit card) functionality now available
- Exclusive provider of Grateful Dead music (8 albums so far), among others
- Partnership with AOL's music pages (a button next to all content will take you to the relevant song/artist/album on the iTunes Music Store)
- Partnership with Pepsi for 100 million song giveaway launching on Superbowl Sunday (300M yellow-capped bottles, 1 in 3 will be a winner, type in the code under the cap to redeem a song)
- Comments from Bono, Dr Dre and Mick Jagger live via iChat AV... Bono talked about how this was like the Pope getting together with the Dali Lama, and how he was doing his part to "kiss the corporate ...," and that he desn't just go and kiss every corporate ... out there... Mick Jagger sipped what looked like vodka as he declared himself the archbishop of canterbury getting together with the Pope and the Dali Lama. It was significant that they had him on, as the Rolling Stones resisted pay-per-song downloads until recently.
- Sara McLachlan sang two songs live at the end

Headlines related to the announcement...

MacSurfer.com

[This message has been edited by swise (edited 10-16-2003).]

[This message has been edited by swise (edited 10-16-2003).]
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