FlyerTalk Forums - View Single Post - USA EMV cards: Availability, Q&A (Chip & PIN -or- Chip & Signature) [2012-2015]
Old Jul 2, 2015, 2:27 am
  #12128  
cbn42
Moderator: Manufactured Spending
 
Join Date: Jul 2011
Posts: 6,580
Originally Posted by joshwex90
All banks need to do is sent out a letter/email about "your new and secure card with Chip and PIN" and it would say "to authorize a transaction, you will use a 4-digit PIN instead of signing to keep you even safer! And don't worry, in the case of fraud, you are 100% covered with our $0 liability program! Using a PIN is safe and easy and this new service is provided completely free"
Do you really think that anyone other than points geeks reads the fliers banks send them? They will go straight in the trash, and then people will switch to another credit card in their wallet.

Banks are not going to switch to PINs until the card networks force their hand. It doesn't make economic sense. A couple of small banks will continue to provide them to niche markets like people who want to pump fuel into rental cars in France on Sundays.
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