Originally Posted by
HangTen
It puts Icelandair on notice that the free ride comes to an end, and remember, WJ has Cdn domestic feed out of the yang yang into YEG and can/has developed partnerships in Europe. Icelandair has no feed at the Cdn end of the pipeline. They need O&D traffic and will have to generate it solely on price. That will only succeed if they have the lowest unit costs, which, when operating 757 vs 767 equipment together with their labor costs, is unlikely to be the case.
Not sure why you think this would put Icelandair on "notice". Gatwick is 1 of 20+ destinations in Europe that Icelandair serves. It probably accounts for <5% of all pax flying on their flights. For everyone who doesn't want to go to London, people in YEG would be smart to fly Icelandair vs. AC or WestJet to connect in London.