I've been seeing these around town too, but can't understand why they exist. As stated above, DIVX was a huge failure because people didn't like the idea of buying a movie and then *not* owning it.

If you can rip it and share a $7 copy of a movie, then why bother with the higher priced copy?

I give this phenom a year before they disappear. Too bad the same can't be said for the Austin hippies.