on this note (no pun intended):
http://www.guardian.co.uk/g2/story/0...017468,00.html
Fellowship of the rings
You can't go anywhere without hearing the theme from Mission: Impossible, Bach's Toccata and Fugue or - worst of all - the Nokia tune. And this year more money will be spent on these small snippets of music than on singles. Oliver Burkeman on the irresistible rise of the ringtone