Originally Posted by
sinoflyer
In general, I agree. But I've also bought locally-made Côtes du Rhône, in a plastic jug, and drank it in a roadside picnic with bread and fresh fruit, in the middle of the summer in Provence. We didn't bring a bucket of ice with us.

I'd rather have my red wine a tad too warm than too cold - and definitely not with any "added benefits" such as... eh... pepsi.
.... having spent most of my time in China amongst not-particularly-westernized people in southwestern China, this is actually still a real danger (also, an area where "room temperature" in winter means 5 degrees.). I take it this is not the case anymore in the likes of Beijing or Shanghai?