EmPower is just the trade name for the low voltage in-seat laptop power supply that many airlines elected to go with.
The EmPower in-seat jack is unique, and therefore whatever voltage converter you have, it must have the proper EmPower compatible plug on one end, and the proper plug to fit your laptop at the other.
I'm guessing they picked it as a trade name as it "EmPowers" you to continue to work on long flights by having an endless power source. Catchy double meaning and all.
[This message has been edited by PremEx (edited 02-10-2003).]