Further to these quotes:
Originally Posted by
Shareholder
The print edition of today's GLOBE has a paid advertising supplement on award travel......
.....That the G&M accepts such paid editorial content is a sorry example of how far it has declined in credibility.
Originally Posted by
KenHamer
......And passing advertising off as "news" will help them get more readers?......
Originally Posted by
acysb87
Is there a link? Never saw the article....
As well as part of my answers posted above (# 26 & 28)
Originally Posted by
24left
....Advertorials, advertising supplements, sponsored content are not false advertising. They are just another form of providing information in an editorial environment.....
I can't control what goes on out there in the media world - and nor would I want to - but I'd be happy to help anyone who doesn't understand how these things work.
Here is a link to the Globe and Mail Custom Content Group
http://globelink.ca/customcontent/
To quote the G&M:
"Sponsor Features – or advertorials – offer clients a greater degree of control over the message. These dedicated pages, content series or stand-alone sections can run in print, online, and come to life through events. The content is written, designed and produced by freelancers hired by The Globe’s team."
This link explains the term "Native Advertising"
"Globe Native is our unique brand of native advertising; delivering relevant sponsored content in an experience that matches the look and feel of our editorial space."
http://globelink.ca/native-advertising/
And to see different types of sponsored content, click "Custom Editorial" or "Custom Features"
BTW, at the bottom, they have a list of some of their "Cased Studies" including Air Canada Vacations.
Enjoy!