Originally Posted by
Koby
Accor should have kept them under the separate Etap brand. Mixing all the "Ibises" only confuses their customers...
Yesterday I received a survey from Accor about the Ibis brand. As well as asking about perception of each brand it also asked about specific amenities such as wifi, breakfast etc and what I understood each brand to offer. It was more like a test than a survey but maybe reflects that lack of understanding amongst customers that the three Ibis brands can be very very different.