<font face="Verdana, Arial, Helvetica, sans-serif" size="2">Originally posted by michilo:
Swissair used to be the most prestigious airline in Europe or even in the world. And now they have to sell beverages in cabin?</font>
Yes, but with Swissair you were never able to fly to London or Paris and return the same day for CHF100 + tax. It's just an attempt to adapt to a changed market environement.
Being in charge of all travel at my office, I know that people are no longer willing to pay CHF1000 or more for a same day return to London if they can get the same with a LCC for CHF150.
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truly yours. airOli.