If so, they're going about it in a funny way.
They're promoting the Swiss newsletter by offering a pair of biz class tickets UK-Switzerland to the lucky new subscriber. So far, so good.
You only have to register on the correct address. It took me more than one attempt on behalf of a family member to get it right - not swiss.com/uk or anything simple, but - wait for it -
http://yourcountry.swiss.com/local/s...sletter-uk.htm
Now that's pathetic

!
Even worse, when you (correctly) enter the address, you get
Internet Explorer was unable to link to the Web page you requested. The page might be temporarily unavailable.
Now that's
really pathetic

, insulting the intelligence of those who have got so far.
It's sad to see a once great airline in decline. It's almost as if they'd stopped caring.