FlyerTalk Forums - View Single Post - New FTC guidelines re comp'd trips & such
Old Jun 5, 2015 | 2:02 pm
  #7  
kokonutz
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Originally Posted by cruisr
I'm in favor of it. What would be the negative to the readers of a blogger saying the trip was comped?
Oh, it would HELP the reader understand the perhaps-bought perspective of the blogger.

The negative is for the vendor, who buys the blogger's good review with comped accommodations. Because now folks will know the good review was bought rather than organic.

My company sponsors a few of bloggers by comping stuff to them. But our lawyers are very conservative and already require massive disclosure about the relationship.
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