Roughly nil. Elsewhere in the doc the FTC admits that it is more likely to go after the vendor than the blogger, but that it will investigate if appropriate. I really wonder how it will affect someone like JohnnyJet, for whom roughly EVERYTHING is a comp'd event. I think it is less of an issue in this community, though I know a few who do comp'd press trips and write trip reports or who take free lodgings and write about that.

Arguably the recent spate of posts about Clear should have been disclosed as ads under these rules, too.