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Old Jun 3, 2015 | 12:25 pm
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Etihad PR-speak

In On Mile at a Time, the post "Etihad's delayed US flights are a sign of their success?" quotes a delightful example of EY's PR-speak:

We recognize that flights to the U.S. via the Abu Dhabi U.S. Customs and Border Protection (CBP) Pre-Clearance facility are often delayed, however, ironically they are a sign of the success of the facility and demonstrate that our guests see the opportunity of pre-clearance upon departure as a positive — in preference to pre-clearing upon arrival in the U.S. The facility was opened in January, 2014 and at the time only served two flights a day to the U.S. Today, as of May 2015, the facility now handles over 45 flights a week, over two shifts, with an increasing numbers of guests. Furthermore, the capability of the facility is constantly increasing with the recent addition of Automated Passport Control kiosks, Global Entry kiosks, and additional U.S. CBP staffing resources. Last month, Etihad opened a premium lounge on the “U.S. side” of the facility. This is an undeniable success in an incredibly short space of time and confirmation of the popularity of the pre-clearance process.
A second example is this quote from another thread on FT about the recent FF devaluation:

Originally Posted by EtihadHelp
...We would like to stress that these changes reflect our additional investments in our Premium services such as priority check-in, chauffeur service and lounge access.
It does take balls to write stuff like this. EY may have amateurs doing Customer Service, but they have real professionals on the PR side.
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