Originally Posted by
BearX220
The core premise of the Smisek master plan was less choice, fewer options, strip out the service / empathy layer, resigned captive customers, higher prices, profit. This is how the DMV and city transit systems operate.
I tend to think the UA business model is to have the best and most direct (okay, nonstop) routes, and that people will pay for that and you don't have to offer as good a product. And I think that is pretty much right, at least up until a competitor starts flying the same route at that same or better price.