Just got an email today from gogo :

"Dear SOBE ER DOC,

We want to inform you of changes to your Gogo Unlimited subscription.

Since purchasing your subscription over a year ago, your price has remained unchanged for the past year despite increased prices for all new customers. Effective 06/27/2015, the price of your Gogo service is scheduled to increase from $44.95/month to $59.95/month and is guaranteed for the subsequent year."

...?!?

So, let me get this straight, they are expecting me to pay 33% more for internet speeds that are about as slow as an edge network, completely unreliable and overwhelmed on most flight and not truly unlimited since international flights are not included in the plan.

Immediately cancelled my subscription. I think I'll save the $720 a year and enjoy my new lack of connectivity in-flight. Adios gogo.