There is actually some truth to this statement. I attended an AC "roadshow" at our workplace recently and they promoted PY and talked to the fact that most booking engines (eg: Concur) were inadequate in offering "the best value to travellers"


Your other point in having people try the product also makes a lot of sense. We all remember how "great" the flight passes where when they were launched, and how the value eroded over time. I would not be surprised to see the price for PY progressively increase as demand increases.