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Thread: what is the relationship between "Altitude" and "Aeroplan"?
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Old May 19, 2015 | 7:58 pm
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Sopwith
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Originally Posted by uclacolumbiaunc
Both are Air Canada's loyalty program, but Altitude is part of Aeroplan, right?

I am not sure why Air Canada needs to have two entities for its loyalty program.
Can anyone point to any objective evidence to support the notion that either Altitude or Aeroplan in their current form actually do improve customers' loyalty to Air Canada?
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