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Originally Posted by loomis
Originally Posted by
sdsearch
Hilton could buy La Quinta, which is a single-brand chain (
www.lq.com), and that brand is around the same level as a Sleep Inn or Comfort Inn (at Choice). And since the chain is the same as the brand, it can bought lock stock and barrell without breaking a chain up. And they have plenty of locations around the US (of varying quality, which is an issue with
every brand below the Hampton/Fairfield/HIX level*).
*Hilton is already familiar with varying quality, courtesy of DoubleTree, so why should
that stop them?
Ironically, LaQuinta, like Hilton, is already owned by Blackstone. I think that Hilton wants to start a new budget brand from scratch.
This what I am getting at. He wants to build brand new what are basically Hampton Inns and price them at a Sleep Inn rate. The new name would be Magical Inns and suites by Hilton where "it can't be done but we just did it"