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Thread: Hilton Q1/2015 Call: New budget brand & interest in Starwood (brand)?
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Old May 18, 2015, 7:38 am
  #19  
loomis
 
Join Date: Jun 2001
Location: West Michigan
Programs: DL, UA, AA, B6, BA (airline status-free leisure traveler), Hilton Diamond
Posts: 1,963
Originally Posted by sdsearch
Hilton could buy La Quinta, which is a single-brand chain (www.lq.com), and that brand is around the same level as a Sleep Inn or Comfort Inn (at Choice). And since the chain is the same as the brand, it can bought lock stock and barrell without breaking a chain up. And they have plenty of locations around the US (of varying quality, which is an issue with every brand below the Hampton/Fairfield/HIX level*).

*Hilton is already familiar with varying quality, courtesy of DoubleTree, so why should that stop them?
Ironically, LaQuinta, like Hilton, is already owned by Blackstone. I think that Hilton wants to start a new budget brand from scratch.
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