I would not be surprised to see the current BA situation last until 2020 when new blood in management realise BA is far behind majority of the rivals. I would jump ship completely if either EK or QR is to introduce premier economy like LH/SQ/..etc. did. (I said that when CX introduced PE but I did not jump ship because of the ultra cheap fare BA is dumping in Madrid market last two years so I knew I would eat my own words again soon or later). Nevertheless, I think in long haul products wise, BA is slipping into the mediocre category now. When even IB and AA have better long haul product than BA you know there is something not quite right (even AY does have better product now). I think pre 2013 BA has the leading product but now BA is behind almost every oneworld member airlines (AA [select], IB [select], CX, JL, QF, QR, AY, JJ[new products] and LA [select]...) in terms of LH business class and First class.