Ah, the power of speculation. If I'm very lucky the stock will soar to triple digits, then much like a ballistic missle at its apex the curve and arch indicating its downward flight will find me shorting the stock for all its worth. You gotta love capitalism.
In the meantime I love coffee and will even pay a premium for some of the good stuff but even the best coffee is not worth $10 or more for a cup of mojo even if it is the best in the world as so it is with JetBlue. Even if they have a great business model I think the stocks price has more to do with more buyers and not enough stock to go around.
What goes up must come down though eventually if successful in 10 years the current price may very well be considered a fair price.