Originally Posted by
sethb
Only the fact that it's gone back and forth every few years since deregulation.
It's cheap to get travelers. It's expensive to get loyal customers. Somebody who's willing to buy a DL ticket because it's $5 less than someone else? Sure, they're easy to get. They also require that DL continue to underprice. Someone who's willing to buy a DL ticket despite it costing $100 more than someone else? That's not so easy to get, and is a hell of a lot cheaper to maintain than to acquire. But as we've seen, DL doesn't have that much of an eye for the future.
The problem is that when the chickens come home to roost, current management will have left with huge financial packages and the damage to Delta won't be their problem. They only care about current earnings - not about the future. That will be the next CEO's problem.