Originally Posted by
corporate-wage-slave
They wouldn't recoup it.
Do the maths: An A320 with 12 seats in First Europe would turns a 168 seater aircraft down to something like 140+12 = 152 seats. If you think BA can fill 168 seats at £150 averaged, then to simply break even the 12 seats would have to go for £500 averaged, which is infeasible in the Europe market. And laughable at the domestic turnaround. In reality such a change would require a fair bit of investment, and given say a 15% ROACE you're looking at £700 plus, so £1400 return.
Whilst i agree on a european level it isnt viable and that it will Never happen
.
Do you think they could attract more transfer business from europe to Asia or the USA if they had thist ype of shorthaul before or after the long haul flight?