Ok, here is my problem with the pizza and flowers and half-empty planes to saturate Alaska's domestic destinations from SEA: Someone has to pay for it. The money to wage this war of destruction against AS is bankrolled by Delta passengers - getting screwed out of their SkyPesos both on earning (on cheap fares) and redemption (for coach and first/biz); getting screwed by the BIG FOUR (WN/AA/DL/UA) on many airfares that are frankly insane this year. The lowest fares from the East Coast to the West Coast have ticket up a good $50-100 rt this summer compared to last... Similar on shorter hops up and down the East Coast. So our money is being squandered on capacity dumping on Alaska, pocketing record profits for shareholders and management and bribing politicians to keep robust foreign carriers from fighting for the only remaining competitive market - the international flights.
"Standard Air" needs to be split right up in half with the UA-CO, DL-NW and AA-US mergers undone... Maybe even spin off WN-ATL (FL). Otherwise more and more (formerly) middle class families will be staying home or taking Greyhound.