FlyerTalk Forums - View Single Post - Boutique King Schrager in WSJ: luxe hotel brands vulnerable
Old May 13, 2015 | 4:56 am
  #4  
MikeFromTokyo
 
Join Date: Jan 2009
Location: BKK
Posts: 6,741
Originally Posted by KatW
http://www.wsj.com/articles/ian-schr...EditorsPicks_1

Excerpt: "A pioneer of the boutique hotel concept, Mr. Schrager says popular five-star brands such as the Four Seasons and Mandarin Oriental Hotel provide top-notch service but offer little inspiration in terms of design or aesthetics.

“These luxury guys are vulnerable,” he said during an interview at his downtown Manhattan office, which is decorated with newspaper clippings, architectural renderings and printouts of TripAdvisor reviews. “There’s the same opportunity in the luxury space today that we saw with boutique 25 years ago.”
And yet non of Schrager's hotels holds a candle to the best (or even average) MO and FS hotels...

I would also disagree with comments re design and aesthetics. Many FS, MO etc. hotels are positively stunning.
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