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Old May 13, 2015 | 2:09 am
  #10  
Raffles
FlyerTalk Evangelist
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Join Date: Feb 2004
Location: London
Programs: BA, VS, HH, IHG, MB, MR
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Originally Posted by sbm12
FWIW, unless you're reading it by visiting the site directly you're not really helping solve the problem. Email or RSS subscribers don't convert to ad revenue. That's why you see many bloggers switching their RSS/email feeds to excerpts rather than full posts. It is mildly annoying for some of the subscribers but it translates into a real up-tick in page views and revenue.
This is one I have always struggled with. However, since I let Mailchimp start handling my daily emails instead of the free WordPress service, I have been able to slot in a 300x250 ad. I can sell this space fairly easily as I lumped it in with my mobile site and everyone feels they need to buy mobile exposure these days.

What is never discussed is how the switch to mobile hits affiliate revenues. We all have a hugh proportion of mobile readers these days. However, few people apply for a credit card via a smartphone. If you read an article about Chase Bold on your phone, that is where the cookie is (assuming you clicked through) but if you then go to your office and google the official Chase Bold site to apply, the blogger is not paid.

Same applies to flights and hotels, the other two categories of popular affiliate links but both items where you are more likely to buy via a desktop / laptop.
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