Thank you for the link Newssexy. So it looks like TK is upping the ante again and this time it will be the only airline that offers amenity kits in J on intra-European flights.
Not sure what the definition of intra-Europe if based on distance/flying time, but I remember that Aeroflot also distributes a simpler kit when flying in Business (about 2 years ago) when flying AMS-SVO and SVO-BRU, SVO-DXB.