Originally Posted by
WillCAD
Resistance to chip and pin exists for the same reasons as resistance to metric, a) cost of buying new chip and pin equipment, and b) resistance to change. The retooling cost is a much more minor thing than retooling factories to metric, however, because CC machines tend to break and need replacement often enough to make it easy to upgrade.
I've been seeing more and more chip and pin machines over the last year. Walmart seems to have switched over all of the machines in all of their stores in a very short time, and it appears that 7-11 is also doing so now. It will take smaller businesses longer to change, as it's harder for them to absorb the expense of buying replacement equipment, so they do it less often. Heck, a local gas station in my neighborhood actually stopped accepting debit cards at the pump for several years because there was some change to the financial laws that would have necessitated them buying new readers for all six of their pumps, and they chose to not accept debit instead - losing customers in the process. After 3 or 4 years, they finally replaced all of their readers and started accepting debit at the pump again. I didn't go back, because when they finally upgraded, they also started charging the higher credit price for debit transactions, and I'll only patronize stations that charge the lower cash price for debit transactions.
Resistance to change is harder to overcome, but once the change is in place, people will complain for a while, then forget that it was ever different in the past.
I've already run into a table service restaurant that has chip readers but still takes cards away from tables. And they can get away with that precisely because we're actually chip and signature and not chip and PIN. (On top of that they apparently didn't disable PIN on their non-portable readers so I got to walk into the "employees only" area to enter the PIN. A pretty poor experience but at least they didn't reject the card altogether, which has happened at a couple of places too.)
To be fair, PIN won't be a problem at the vast majority of places, but for most restaurants it's not worth the extra expense for the portable readers or Ziosks when they might get a foreign card maybe once a month or less. Pay at the table in the US is far more likely to take the form of a mobile app than portable chip and PIN readers IMO.