Originally Posted by SE/MM

When I look at the different loyalty programs I belong to, it's pretty clear what loyalty means from the corporate side: They want my dollar, and they want it as exclusively as possible. Pretty clear.

From my consumer perspective, however, I wonder if A) consumers expect the same kinds of things in return for their loyalty, and B) if the companies actually provide that?

I'd be curious (and grateful) if members here would provide some perspective... I'm posting here because AP is probably the most important program to me personally, so I'm happy to have answers specific to them or AC, but also curious about the question generically....